Virtustream Launches Global Hyper-scale Storage Cloud

Dell EMC cloud will face tough, entrenched competition from IBM Softlayer, Amazon, Microsoft and Oracle for enterprise storage business.

LAS VEGAS — EMC, soon to be known as Dell EMC in the enterprise IT world, on May 2 launched a global, hyper-scale storage cloud to compete in a huge emerging market with IBM Softlayer, Oracle Cloud, Microsoft Azure, Amazon Web Services, and a few others.The announcement of Virtustream Storage Cloud was made at EMC World 2016 here at the Sands Conference Center. The cloud system immediately becomes Dell EMC’s frontline Webscale storage, backup and archiving instrument.Virtustream, a San Francisco-based startup acquired by EMC in May 2015, provides a layer of cloud-management abstraction that sits above the virtual machine management layer and affords more accurate controls for administrators. In controlling that layer in the stack, Virtustream sets itself apart from other cloud management offerings.Its application lifecycle control and automation functionality focuses specifically on I/O-intensive enterprise applications, such as SAP’s in-memory S/4HANA database, large conventional parallel databases and others, that run on highly automated, multi-tenant cloud systems.

Available Starting May 10 for On-Premises or IaaS Deployments

Virtustream’s services will become available May 10 as both on-premises and cloud infrastructure-as-a-service (IaaS) deployments for large enterprises.This platform has been extensively tested with underlying elements running successfully in production for several years as the primary object storage platform for a select set of customers managing multiple exabytes of data, with hundreds of billions of objects under management and an event monitoring system that processes more than 35 billion events per day, EMC said.The new Virtustream Storage Cloud provides cloud extensibility for on-premises EMC storage, providing simple and efficient tiering, long-term backup retention, and cold storage in the cloud with single-source EMC support.Key features, according to EMC, include:–engineered-in resiliency delivering up to 13 x 9s of data durability;–architected and optimized for performance, particularly for large object sizes;–available read-after-failure provides resiliency and data integrity even in case of single site failure; and
 
–extensibility of on-premises primary storage and backup to the cloud.EMC offerings that eventually will support the platform include:
 
Data Domain: Using Data Domain Cloud Tier, users can automatically move backup data directly from EMC protection storage to Virtustream Storage Cloud for seamless, cost effective long-term backup retention;EMC Data Protection Suite: Users can tier backup data from EMC protection software to Virtustream Storage Cloud for long-term backup retention;VMAX, XtremIO and Unity Systems: Users can tier data to the cloud to reduce on-site primary storage footprint while maintaining optimal performance through on premise client-side caching and Virtustream Storage Cloud; andEMC Isilon: Users can archive cold data to the cloud using on-premises Isilon CloudPools policies to govern the placement and retention of tiered files to Virtustream Storage Cloud.Enterprises soon will be able to deploy Web-scale object storage for cloud-native applications, using a simple, S3-compatible application programming interface, the company said.”Any modern data center must extend seamlessly to the cloud, which is why we’re making cloud connectivity and cloud tiering an inherent capability of all of our products,” Jeremy Burton, EMC President of Products and Marketing, told eWEEK. “With Virtustream, and the cloud capabilities in our storage products, we’re able to offer our customers even more choice: They can tier to an EMC managed public cloud, EMC private cloud or third-party public cloud of their choice.”What Few People Know About VirtustreamThe movement of Virtustream into the EMC realm during the past 12 months was fairly smooth. The San Francisco-based company had been a longtime partner of SAP, which also is a longtime partner of EMC, and of VMware, which is owned by EMC. Much of the Virtustream software already has been melded into that of EMC-owned companies.What many people do not know is that a lot of the backend of the Virtustream cloud was built and/or enhanced by the same developers who built the Mozy backup cloud service — a Utah-based startup that  the company bought in 2007 to be a consumer-aimed backup cloud.EMC Mozy is still in business, is stable and profitable, but doesn’t get a lot of fanfare.”It’s still a good business for us,” Burton told eWEEK, “but do we see ourselves doing small-business and consumer backup? That’s not our sweet spot. We want to do enterprise.”But why not let the guys who built this mega-consumer cloud that can manage like a 100PB with only a couple of guys — why don’t we have them build out the business backend? Internally, that team is known as the Rubicon team, and it was the Rubincon team that built the hyper-scale cloud that is now the backend that is now the Virtustream Cloud.”Syncplicity Selects Virtustream Storage Cloud
 
Syncplicity, a top-seller for EMC in the hybrid enterprise file sync and share market, will use Virtustream Storage Cloud to meet its customers’ mobility and security needs, the company said on May 2.
 
“Virtustream offers a complete Hybrid EFSS solution enabling rapid large-scale deployments,” said Syncplicity CEO Jon Huberman. “The combination of Syncplicity’s hybrid EFSS solution with Virtustream’s highly secure and scalable storage cloud delivers mobile access  anytime, anywhere and on any device, with the security and data residency compliance demanded by enterprises.”
 
Virtustream Storage Cloud with Syncplicity will be generally available on May 10 with nodes in the United States and Europe. For more information, go here.
Source: eWeek