SAP adds new features to Vora and readies a cloud version

SAP adds new features to Vora and readies a cloud version

SAP has added some new capabilities to SAP Vora, its in-memory distributed computing system based on Apache Spark and Hadoop.

Version 1.3 of Vora includes a number of new distributed, in-memory data-processing engines, including ones for time-series data, graph data and schema-less JSON data, that accelerate complex processing.

Common uses for the graph engine might be analyzing social graphs or supply chain graphs, said Ken Tsai, SAP’s head of product marketing for database and data management.

One application that would benefit from the new time-series engine is looking for patterns of electricity consumption in smart metering data.

“You can certainly do it without the time-series engine, but it’s not as efficient,” Tsai said.

SAP quietly released Vora 1.3 in late December, but chose to announce the new features Wednesday at Strata + Hadoop World 2017 in San Jose, Tsai said.

The product, previously known as SAP HANA Vora, has been renamed to avoid confusion with the company’s HANA in-memory computing platform, which is not needed in order to run it.

Vora is licensed in three editions: Standard and Enterprise, which are charged for per node, and Developer, which is free but cannot be used in production. The Enterprise edition additionally allows deep integration with HANA for companies that need it.

Although Vora can run on any Hadoop installation and integrate with cloud storage such as Amazon Web Services’ S3, SAP plans to offer a version hosted in its own cloud from early April, Tsai said.

Customers will be able to run it on SAP Cloud Platform Big Data Services (formerly known as Altiscale) in data centers in the U.S. and Germany.

Other new features include support for currency conversions and a range of free industry-specific add-ons such as a customer retention tool for telecommunications operators.

SAP unveiled the first version of Vora in September 2015, and by December last year had signed up 65 to 70 paying customers, Tsai said.

“One of the metrics we track internally is the conversion from free to paid, and we are seeing significant conversion compared to other products,” he said.

A small implementation of Vora would involve between three and 10 nodes, Tsai said.

“What’s been surprising to me is, for a lot of customers, this is already enough. They can deal with a lot of data with that,” he said.

Source: InfoWorld Big Data

Salesforce will buy Krux to expand behavioral tracking capabilities

Salesforce will buy Krux to expand behavioral tracking capabilities

Salesforce.com has agreed to buy user data management platform Krux Digital, potentially allowing businesses to process even more data in their CRM systems.

Krux describes its business as “capturing, unifying, and activating data signatures across every device and every channel, in real time.”

Essentially, it performs the tracking underlying behavioral advertising, handling 200 billion “data collection events” on three billion browsers and devices (desktop, mobile, tablet and set-top) each month.

With that staggering volume of data, “Krux will extend the Salesforce Marketing Cloud’s audience segmentation and targeting capabilities to power consumer marketing with even more precision, at scale,” Krux CEO and co-founder Tom Chavez wrote on the company blog.

The acquisition will also allow joint customers of Salesforce and Crux to feed “billions of new signals” to Salesforce Einstein, a suite of AI-based tools for building predictive models, Chavez said.

Unveiled two weeks ago, Salesforce Einstein will include functions such as predictive lead scoring and recommended case classification. Some functions will be available for free, while others will be charged for based on data volume and user numbers.

Krux is part of the Salesforce ecosystem, but also works with other vendors including Oracle, Google’s DoubleClick, Criteo and a host of other advertising networks. According to Chavez, it won’t be cutting those ties following the acquisition. “Openness remains a guiding principal,” he said. “We expect to continue supporting our thriving partner ecosystem and integrating with a wide variety of platforms.”

Businesses already using Krux to track their customers include media companies BBC, HBO, NBCUniversal and DailyMotion; publishers The Guardian and Financial Times, and food and drink companies ABInBev, Mondelez International, Kelloggs and Keurig.

Salesforce will pay around $340 million in cash and a similar amount in shares for Krux, according to a filing it made with the SEC Tuesday. It expects to close the deal by the end of January.

Later Tuesday, Salesforce will open its Dreamforce customer and partner conference in San Francisco. Krux is one of the exhibitors.

Source: InfoWorld Big Data

Why the UK's vote to leave the EU will have little effect on its data protection rules

Why the UK's vote to leave the EU will have little effect on its data protection rules

With the haircut that the sterling-euro exchange rate has taken in the wake of the U.K.’s vote to leave the European Union, the U.K. has suddenly become a low-cost country for companies wishing to host or process the personal information of EU citizens.

EU businesses will need to weigh that price cut against the regulatory uncertainty Thursday’s vote introduced — but it turns out that’s surprisingly small, at least in the short to medium term.

As for U.K. businesses hoping for more relaxed data protection rules in the wake of the referendum vote, they will have to wait — perhaps for a very long while.

That’s because many of the rules that the 51.9 percent who voted to leave the EU hoped to escape are, in fact, firmly part of U.K. law, and will only go away if the U.K. parliament votes to repeal them.